This creature is the current No 1 Pug in the US - the multi-award-winning GRCH Hill Country's Tag I'm It ("JJ")
Apparently this dog has "great push-back".
The phrase refers, apparently, to the the fact that JJ's nose is pushing back and upwards into his face. It isn't called for in the breed standard but it is currently fashionable in the US - as, clearly, are huge, nostril-overlapping nose rolls.
How much longer before they look like this Pekingese? Oops sorry, Persian Cat.
This, by the way, is a Turkish Angora cat - what the original Persian Cat used to look like before cat breeders decided to improve them.
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